What Is Pay Per Click (PPC) Marketing?

To increase the popularity and reach of your website on search engine we do SEO which is completely organic and little bit time taking process. The Pay per Click marketing and Pay per Click campaign gives better result to retain the position on search engine. Venture care is the Top PPC companies in Pune India which helps to grow your business with pay per click advertising and campaign management services.


Pay per click search engine marketing is fastest growing service in to stay stick in digital world. To generate the leads and clients for your business, we help you to generate more leads/ client on your site with our Best PPC Agency in Pune India. Venture care is the Top PPC Company offers this customizes Pay per Click advertising In Pune India, along with the Best SEO and marketing services.


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How do I setup Pay per click?

We create campaigns to serve your unique business goals with our superior PPC marketing.

DISCOVERY

Discover the client’s business website and its competitors to provide conclusive documentation that willl be used throughout the project.


PROJECT BRIEF

We define the client’s business goals alongside all the required information to properly complete discovery process.It includes
1 Analysis
2 Budget
3 Business Goals
4 Campaign Login Credentials
5 Audience
6 Geographic Location


COMPETITIVE ANALYSIS

We discover your PPC competitors and successworthy add copies based on Keyword Research to determine the areas of opportunity and risk.


KEYWORD RESEARCH

We help to define potential keywords to be targeted, based on your business goals outlined in the Project Brief and the opportunities that we find in the PPC Audit


PPC AUDIT

We create a baseline for your current website’s Pay Per Click performance based on our analysis of your landing pages and current campaign statistics.


STRATEGY

We strategize to create a comprehensive Pay per Click and project plan outline that highlights measurable business goals and actionable metrics.


PAID SEARCH STRATEGY

We help to define Paid Search, Display, and Remarketing campaigns along with providing advertisement copies, multivariate landing page recommendations, methodologies to be targeted and recommended budget.


MEASUREMENT PLANNING

We evaluate campaign performance through measurable short-term and long-term goals.


LANDING PAGE CREATION & CAMPAIGN SETUP

We create your landing pages and setup campaigns by implementing landing page recommendations through extensive collaboration with the client and using the Paid Search Strategy


LANDING PAGE DESIGN (OPTIONAL)

Our professionals can create designs for optimal converting landing pages along with improvising strong calls to action for newly-defined campaigns.


LANDING PAGE IMPLEMENTATION

We create and edit landing pages for new campaigns. We also ensure the proper implementation of conversion tracking to minimize page load time.


CAMPAIGN SETUP

We create and edit existing campaigns based on our Paid Search Strategy


OPTIMIZE

Now optimize, monitor and adjust your campaigns based on well-researched performance of keywords and add copies.


SHORT-TERM ADJUSTMENTS

We can help you to change bids, landing pages and even ads, based on our conclusive research on short-term performance indicators.


CAMPAIGN ADJUSTMENTS

With us you can now make global changes to your promotional campaigns, based on trends that we identify over time.


ANALYSIS & REPORTING

Through our analysis and regular reporting of your campaign performance, Key Performance Indicators and goal tracking, you can adjust project plans based on real-world results.


MONTHLY PERFORMANCE REPORT

To plan for the following month we will document current status of your business goals, campaign metrics and the tasks completed.


WEEKLY REVIEW

We provide you with a comprehensive overview of campaign and adjustments to the project plan, based on research, to keep you on step ahead of your competitors.


We make use of Social Media to engage audience and Increase Sales for your Business

" Now improve your search engine visibility through social media campaigns. You also get to enhance your brand, sell your products and drive traffic to your website in the process. You are thus, serving both new and current customers. "

How to run effective PPC Campaign?

Selection of The Proper Keywords

The keywords form an important part of each webpage. The keywords you target should be specific to the products you are offering. This will ensure that the customers looking for your products will funneled onto your website.

Control the Search Experience

The key element of success is to get your ad in front of the targeted audience. It is equally important to make your advertisement informative, entertaining and compelling enough to bring in customers. You also need to ensure that the ad’s destination and your website’s landing page are relevant to the search terms and expectations of your customers.

Understand the Economics Before You Start

If you are planning to spend gobs of money on a Pay Per Click campaign, you need to make sure that you will generate enough revenues to cover the financial outlay and of course, the labor costs associated with your campaign. No point for guessing that you can keep your expenditure in check by adhering to a strict budget. Make sure to advertise for a product that brings in more input than one, which forces you to part with more money than its worth.

Use Metrics to Stay Ahead

The best part about a Pay Per Click campaign is that you can monitor your results almost immediately. This provides you with the opportunity to do a complete A/B testing of advertisements, targeted keywords, and the success of your landing pages. It gives you an opportunity to quickly end poorly performing campaigns and enhance the ones that are going on the right track.


How to enhance PPC Marketing strategy?

PPC has unlimited benefits for your business including the flexibility in terms of delivery.
You can use a variety of techniques to reach out to the target audience.

Geographical Targeting

In a PPC campaign, setting the location to attract just local or global customers is in your hands.

Matching Options

It is up to you, whether you go in for broad match keywords or narrow your targeting with phrase and exact match. You can also specify negative keywords that you don’t want to appear on your website/ PPC campaign.

Keyword Targeting

Through appropriate research, you can get the proper keyowrds, targeting which, can help you to attract interested customers. The keywords should be relevant to your company. This ensures that the customers are being led to your products and services. You cannot bother your customers with irrelevant websites that has nothing to do with what they are looking for. If a user leaves immediately, you still end up paying for their traffic. So, make your PPC landing page highly relevant to the targeted keyword to maximize your ROI out of each visitor.

Timing

Why not deliver ads at peak times when most of your viewers are online? PPC can deliver ads at peak times for finding potential clients and customers. You can ascertain the peak hours through assessing leads from PPC marketing using Adwords Data in tandem with Analytics Data. This allows you to spend more during peak hours and less during low flow rate. Adjust days to cut out the campaign on days, your business is closed to avoid attracting potential sales.

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