A $2M Fundraising Dilemma for an F&B Startup

Fundraising dilemma of an F&B startup aided with a business plan.

The Context

The Client

A 7-year-old food and beverage business that uses technology to manufacture food products, ensuring the procedure is honest and open.

The Challenge

Operating in the highly competitive US food and beverage market, the company sought $2 million in funding to expand and adapt to its envisioned success. Although it had an established customer base, it needed assistance with its business plan and connecting with investors.

Our Impact

We developed a comprehensive business plan, facilitated investor outreach, and created a compelling pitch deck that successfully attracted $2 million in funding.

What We Achieved

10 Months

To create an effective business plan and raise funds.

$2 Billion

Raised in funding with 10% business equity.

Numerous Investor Meetings

Secured with a new deck within 7 days.Secured with a new pitch deck.

Strong Investor Relationships

Formed for ongoing collaboration and support.

What We Achieved

  • 14 Days: To create a compelling business model and pitch deck.
  • Dozens of Investor Meetings: Secured with a new deck within 7 days.
  • $2 Billion: Raised in funding.
  • Strong Investor Partnerships: Formed for ongoing collaboration and support.

Our Process

  • Initial Consultation: Discussed the business model and identified key improvements.
  • Investor Network Engagement: Contacted our network of investors to gauge interest.
  • Document Preparation: Collaborated with the client on document collation and investor meeting planning.
  • Pitch Deck Creation: Developed a visually appealing and compelling pitch deck.
  • Investor Outreach: Reached out to investors with the finalised business plan and pitch deck.

Key Problems Identified

  • The initial business model lacked clarity and coherence.
  • The original pitch deck did not effectively present the investment opportunity.
  • Investors questioned the founder’s understanding of the market and ability to execute.

Venture Care's Approach

1. Create a Structured, Effective Investment Narrative

We reconstructed the business plan and pitch deck to create an attractive narrative around key investment tenets.

2. Begin with Potential, Not Product

We engaged investors early by highlighting the market size and attractive industry momentum.

3. Adequate traction is essential

We demonstrated the brand’s ability to execute across the board, from delivering top-line growth to driving customer loyalty and diversifying distribution capabilities.

4. Efficiently organize the team Credentials

We refined the team slide to highlight relevant expertise and professional accomplishments.  

5. Sharpen Market and Brand Positioning

We drilled deep into specific market subsegments, sizes, and growth trends and presented consumer behavior, key trends, and industry momentum.  

6. Build a Clear Strategy

We developed a cohesive strategy that included distribution, products, geography, partnerships, and key channels.  

7. Leverage Minimalistic Design

We created a minimalistic design that effectively highlighted the unique brand’s product range and strengthened the investment narrative.  

Results and Future Plans

The F&B company raised $2 million in 4 months with 10% business equity. The funds are now being used to improve the product and expand its appeal in emerging markets worldwide. They plan to continue strengthening their business and investor relationships with an eye on future funding rounds.

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